All content marked as Voice of Customer

  1. Voice of Customer

    19th August 2015 6:16 pm – Service

    In the face of uncertainty about regulation and market developments, firms often need to strengthen their understanding of customer expectations. Failure to hear the “voice of customer” can misdirect product design and innovation, or worse, allow competitors a foothold. Yet customers often don’t fully understand the impact on their business of new regulations and may […]

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